“The Guiris”
Client: Spanish Lotto
Film

Guiri: (Spanish Urban Dictionary def.) a somewhat pejorative term for a foreigner, usually a tourist, who happens to be in Spain and stands out as being pretty obviously not a local. "Guiris" flood our coasts with their lobster-coloured sunburns and socks-and-sandals look.

Have you ever thought about what would happen if "guiris" (tacky foreigners) bought more lottery tickets than locals?




“Peter knows that you can buy Xmas lottery already.”



Awards:


CdeC
Bronze | Ideas 2018
Work selected in the Yearbook

Mercedes Lucena
Creative