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Men complimenting other Men
Nivea New Anti Age Serum

Client: Nivea Global. Publicis One Touch Hamburg
Film. Experiment. 360 Global Campaign.


A man might compliment another man on his choice of car, a nice pair of sneakers, his new house, or even his golf swing. But unlike women, a man would rarely compliment another man on his complexion. Until now. The New Nivea Men Anti Age Serum is so effective at removing dark spots for younger-looking skin that men will find themselves complimenting others who use it.

I had the opportunity to create a global integrated campaign for Nivea Men, delivering a complete toolkit including TVC, DOOH, Social media, and a hidden camera experiment, which increased engagement with the brand and sales significantly.


         
              



          
        



                         

                         What we did on Instagram: ︎  ︎ 

      
                         National Compliment Day:   ︎


                                                           Tiktok: ︎



Awards:


Cannes Lions 2023
Shortlisted ‘Skin Compliments’ | Health & Wellness





                                                                             
                                                                          
                               
             
Mercedes Lucena
Creative