Little big moments

Client: Coca-Cola
Digital activation. Installation. Direct Marketing.

Every Coca Cola you drink with someone you love gets filled with happiness. We shot portraits of several grandparents with their grandchildren sharing what they most enjoy doing together: hobbies such as knitting or listening to music. We developed several mini-installations, so that, piece by piece, they went towards forming a final image composed of thousands of coloured bottles. A Snapchat filter allowed users to make their own couple portrait.






















Awards:



El Sol/San Sebastián
Bronze| Promo. Best Idea

Mercedes Lucena
Creative