Friends of the Terraces
Client: IKEA
Social activation. Interactive DOOH. Direct.
Every terrace is an island, no matter how tiny! Let’s make the most of each deck, rooftop, patio, or balcony, whether you get 3,000 hours of sunshine a year or 30. Every hour in the sun counts. This initiative gave people a chance to report friends and family who didn’t care for these treasured and endangered spaces to the non-profit organisation FriendsOfTheTerraces.org.
![](https://freight.cargo.site/t/original/i/20b0828def2c055d4178f23243724ea34fadadd6515520d604bcc12a8dd3ec15/graficas-ikea1.png)
![](https://freight.cargo.site/t/original/i/b22373ce9cb70d9e085f340e7d57cc5b1df5407c6626133daaad812fdc2e36ce/graficas-ikea5.png)
![](https://freight.cargo.site/t/original/i/778ebd64292f57ddcc23a3ee48e43358ec0b7611c2d185b9105ca0c36fcf2b6a/graficas-ikea4.png)
![](https://freight.cargo.site/t/original/i/cb42bd138d16a8a1712f54e2a6e6c3c0ac2581d0b6c7ef34c6cf040305f5bac5/IKEA-TERRCE-ENG-2.gif)
![](https://freight.cargo.site/t/original/i/9f1323e116929be1659a3295f9a0f98253bc595a44e17c77d2f939ee4358fe8b/IKEA-TERRCE-ENG-4.gif)
![](https://freight.cargo.site/t/original/i/7fedbdcd0a9c17d4e204af92ff3b1027cfc9bf5f721c647f845dedcd5b3c7db9/IKEA-TERRCE-ENG-3.gif)
Awards:
El Sol /San Sebastian 2016
Silver | Integrated campaigns
Silver | Best use of Multimedia
Effie Awards 2016
Gold | Business Communication 2016
Anuario CdeC 2016
CdeC awards. Ideas 2016
Silver | Integrated campaigns
Silver | Best use of Multimedia
Effie Awards 2016
Gold | Business Communication 2016
Anuario CdeC 2016
CdeC awards. Ideas 2016