Our love for pizza has no limits. Client: Domino’s Pizza
Social activation. 360 campaign.
The new Domino's Pizza Loyalty program gives you «pizza points» for any pizza you eat and photograph,-yes, literally! That includes Pizza Hut,your favourite local Italian pizzeria, your homemade pizza, any pizza! So, while devouring «another pizza» as bloody traitors, we thought that turning Domino's employees into promoters of the competition's pizzas was a tasty idea. And a line like "our love for pizza has no limits" sounded appetising enough to launch this unloyal-loyalty plan.