PerfectDraft is the perfect beer machine for pouring perfect pints at home, especially for those who've got kids and can't hit the pub as often. We needed to find that perfect 'lad,' a relatable character for our audience, with an iconic and down-to-earth voice to shout out our radio messages and pump up sales on Black Friday and Christmas. It turned out that James Buckley—the fib-teller Jay from The Inbetweeners- is a young dad of two and a big fan of PerfectDraft in real life. So, it was like the stars aligned; he was just perfect!