The Spanish Football Team became a legend after winning three consecutive big titles. But they faced their most difficult challenge defending their title as World Champion in Brazil. Cruzcampo asked something just as tricky to Spaniards: that they lend their fans' hearts to the team to take to Brazil and cheer them up. In exchange, if Spain won, they promised to return that same heart with one more star on it to all who participated; if losing, the players would give back in person the "broken hearts" borrowed from their fans.