Alcohol lies to you
Client: Dirección General de Tráfico.
Film. 360 campaign. Concept.
In this campaign for the DGT, the Official Department of Transport in Spain, I adapted the chords and lyrics of the classic children's song “Vamos a contar mentiras, tralará” ("Let's Tell Lies") to depict various relatable situations in which people are about to drive their car after having 'just a drink'. The goal was to raise awareness and dispel the common perception that the risk of accidents is only associated with very high levels of alcohol consumption when, in reality, the negative effects of alcohol also occur with low levels of intake. Hence, the campaign's closing message: 'Alcohol lies to you. Only 0 has 0 consequences.'.'
The campaign won the Government Public Tender against top Spanish agencies and secured a Bronze Award in Ideas at the 2024 edition of the EL Sol Festival.
Awards:
El Sol 2024
Bronze | Ideas