As time changes, so does the role of the home. It is now a office, gym, spa, yoga studio, bakery, restaurant, classroom, play area, gaming zone and much more. Home is no longer just four walls. It’s now a fluid, multifunctional space that adapts to your every need. Sometimes dealing with our loved ones is not easy, we would like them to be more “adaptable.” To launch this campaign, we imagined a fun execution with Big Kahuna what life would be like if family members were as flexible as IKEA furniture. So, imagine if you husband could be as a flexible as our dressing table or your teenager son was adjustable as a dimmable lamp.