Advantage women.

Client: Nike.
Print. DOOH. Contest.

In 2022, Nadal clinched his 21st Grand Slam title (congrats, Nadal!). The media went wild, hailing him as the first player to achieve this feat. But here's the twist—it's not entirely accurate. Three remarkable women beat him to it, triumphing with even more Grand Slam victories.

Nike put out a charming ad with the slogan 'Advantage Nadal.' However, we felt it needed a tweak because, truthfully, he doesn't hold that advantage. It's Serena, Steffi, and Margaret who set this record before him.

















Awards:


Chip Shops Awards 2022 Shortlist
Category: Best vandalism of an existing ad.

Mercedes Lucena
Creative