“Your Digital Life Matters”
Client: Kaspersky Global
Agency: Keko London.
Role: Concept, Scripts & Execution.
Global campaign launched in the UK.
Some people still think advanced cybersecurity is something for presidents or celebrities. The usual: “Who’d want my information?” But today, your entire life runs online, from your kids’ education and your finances to your identity and the way you unwind.
So we repositioned Kaspersky as expert protection that isn’t just for the high-profile few. It’s for everyone. Because “Your digital life matters.”
Impact:
Since the campaign launched in 2022,
Adoption rose from 79% in 2023 to over 90% in 2025,
proof that more people now see online safety as essential.
(Source)
Impact:
Since the campaign launched in 2022,
Adoption rose from 79% in 2023 to over 90% in 2025,
proof that more people now see online safety as essential.
(Source)
Impact:
Since the campaign launched in 2022,
Adoption rose from 79% in 2023 to over 90% in 2025,
proof that more people now see online safety as essential.
(Source)