“Sustainabaubles”
Client: Bentley
Agency: Keko London
Role: Concept & Execution.
Scope: Social,  Retail Activation.



Bentley wants to become the world’s most sustainable luxury car brand. What if sustainability became something you could hang on a Xmas tree? “Sustainabaubles” was 12 limited-edition Christmas ornaments handcrafted from upcycled Bentley materials. Designed by apprentices, made in the Crewe factory and each one with its own story.

It was also auctioned through UK retailers to raise money for charity, giving fans the chance to take home a small but special piece of Bentley history.