“They Know it.”
Turning humour into a social growth engine
Client: Calvo Tuna
Agency: McCann Madrid
TV, long-form social content & OOH
Role: Creative Direction, Concept, Script, Treatment & Execution
“You cannot sneak anything past an eagle-eyed mom. They see, hear, taste, touch, and smell it all. They show a sixth sense to sniff out the family’s truths and secrets...” Tim Nudd (Ad Age)
…And, of course, they know their tuna.
Featured on warc.com
“They Know it” Calvo Tuna, Ranked #32 in the Gunn 100
most awarded campaigns in the world
Cannes Lions
Bronze Lion | Film
Featured on warc.com
“They Know it” Calvo Tuna, Ranked #32 in the Gunn 100
most awarded campaigns in the world
Cannes Lions
Bronze Lion | Film
“They Know it” Calvo Tuna, Ranked #32 in the Gunn 100
most awarded campaigns in the world
Cannes Lions
Bronze Lion | Film
Featured on
lovethework.com
Social Impact
+20K YouTube views per day
+16,319% Facebook growth
100K new followers
(Source)
El Ojo de Iberoamérica
Gold | Film
Gold Best Local Television Spain
Gold Best Local Radio Spain
El Sol
Gold | TV Food
Bronze
Bronze | Radio “keys”
Premios Eficacia
Bronze | Business Communication
Social Impact
+20K YouTube views per day
+16,319% Facebook growth
100K new followers
(Source)
El Ojo de Iberoamérica
Gold | Film
Gold Best Local Television Spain
Gold Best Local Radio Spain
El Sol
Gold | TV Food Bronze
Bronze | Radio “keys”
Premios Eficacia
Bronze | Business Communication