“Skin Compliments”
Introducing a new social behaviour among men.
Client: Nivea Global
Agency: Publicis One Touch Hamburg
Role: Concept, Copy & Creative Direction
Global 360 campaign: Film, Social,
Earned,
Activation, Creator partnerships
A man might compliment another man on his car, his trainers, his house, even his golf swing. But unlike women, never on his skin. That can get… awkward.
This global campaign for NIVEA set out to change that, challenging outdated male stereotypes, inviting men to talk more openly about skincare, and delivering business growth and brand recognition along the way.
Cannes Lions
Featured on
www.lovethework.com
Effie Awards Finalist
2024
Europe Multi-Market FMCG
Featured on
www.effie.org
Impact
44.2 million boosted impressions and
+5.2% awareness lift on TikTok alone
National Compliment Day: ︎
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Impact
44.2 million boosted impressions and
+5.2% awareness lift on TikTok alone