“Who will you watch it with?”
A social-first platform unfolding in real time.
Client: Telemundo / Peacock NBCUniversal x WorldCup
Agency: RedBee Creative, London
Role: Concept, Campaign Development, Scripts & Film Treatment
“Pancho & Tigre” is part of Telemundo’s FIFA World Cup 2026 campaign for the 57 million Latinos in the U.S., and taps into a cultural insight: the World Cup is never something you watch alone.
The story plays out as a three-part social series following Tigre, who, together with his girlfriend Ana, travel across the country to find his childhood best friend, Pancho, and fulfill a promise they made 32 years ago. The search also happened in real time on @conquienlovasaver, with the cast “live-blogging” across host cities, meeting fans and creating content throughout the journey.
Featured on
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