“Who will you watch it with?”
Client: Telemundo / Peacock NBCUniversal
Agency: RedBee Creative, London
Role: Big Idea, Script, Copy & Film Treatment
Pan-American broadcast campaign, OOH, Social
“Pancho & Tigre” is part of Telemundo’s FIFA World Cup 2026 campaign for the 57 million Latinos living in the U.S., one of the most passionate football audiences in the world. Built around the question “Who will you watch it with?”, the campaign taps into a simple truth: the World Cup is never watched alone, it’s watched with your people, in Spanish, on Telemundo.
As the Spanish-language home of the tournament in the U.S., Telemundo competes directly with FOX. This film launches the 100-day countdown strategy designed to build anticipation and FOMO ahead of kick-off.