“Our stories”
Client: American Ad Council & Alzheimer’s Association.
Agency: The Community Miami
Role: Creative Lead. Concept & Story Development, Interviews, Copywriting, Art Direction and Production.
Pro-bono campaign. Films. Website content.
Contrary to common belief, the early signs of Alzheimer’s are not about forgetting where you put your keys. More often, people begin to lose the things that make them who they are: their love of reading or their habit of keeping everything neat and tidy. And they are only noticed by those closest to you.
We interviewed five families and commissioned two Oscar-winning artists, illustrator Bastien Dubois and musician Gustavo Santaolalla, to bring these early symptoms to life through the voices of the loved ones who first picked up on them, using a simple yet moving illustration style. We also created a bilingual platform to help people recognise the signs, start the conversation, and find support.
Webby Awards 2020
Webby Winner | Charitable Organizations,
Non Profit Websites and Mobile Sites
Explore the full project:
https://ourstories.alz.org/en/accessible/
Webby Awards 2020
Webby Winner | Charitable Organizations,
Non Profit Websites and Mobile Sites
Explore the full project:
https://ourstories.alz.org/en/accessible/