I led Allegra®’s global relaunch with a a hard-working, science-backed idea wrapped in humour: It’s a “No-Brainer.” Because it delivers allergy relief with 0% brain interference. We rebuilt the visual identity, sharpened the tone of voice, and rolled out 172+ assets across 20+ markets.

At the heart of it were the Brainees: three animated brain cells showing what happens in your head when you choose Allegra® over drowsy alternatives. I led the work end-to-end: from the idea and original jingle through to story development and 3D craft, partnering closely with Swedish animation studio Naive and teams in Spain and the UK.