I led the global relaunch of Allegra: “It’s a No-Brainer,” because it delivers powerful allergy relief with 0% brain interference. Designed as a social-first platform, the campaign rolled out across 20+ markets with 170+ assets.

We created the Brainees from scratch, three brain cells starring in a series of episodes across YouTube, TikTok and Instagram, showing what happens in your head when you choose Allegra over drowsy allergy meds, and making science funny and entertaining. I led the project from concept to execution, from the social strategy and storytelling to the jingle and 3D world, together with Swedish animation studio Naive.