“THE NASA-LAUNCH”
Client: Allegra
Agency: MRM Madrid
Role: Creative Director, Treatment & Script.
Global platform. Film. Social. Paid.


Houston, we have a problem. Most nasal sprays treat either congestion or allergies. Rarely both. And almost never this fast. So how do you launch a nasal spray that’s truly a breakthrough?

When your product name echoes NASA (NasAllegra),
the spray looks like a rocket, and it acts in just 5… 4… 3… 2… 1 minute?