The UK is the second largest producer of e-waste in the world. The Government is putting more and more pressure on SMEs to act sustainably and find new solutions to reduce the environmental impact of tech. So, we created a concept to launch the new ChromeOS Flex "Don't Bin it, just Flex it"  to give a sustainable alternative for IT decision-makers in UK-based SMEs to extend the life of Macs and PCs with a cloud-first, fast and secure Operating System: the Google ChromeOS Flex.