Every terrace is an island, no matter how small. Ikea wanted to encourage everyone to make the most of every deck, rooftop, patio, or balcony especially in a country like Spain, with 3,000 hours of sunshine a year.
This initiative gave people the chance to report friends and family who neglected these precious and endangered spaces in our cities to the non-profit organisation FriendsOfTheTerraces.org, which took the matter very seriously.