“Friends of the Terraces”
Reclaiming outdoor spaces as a social cause
Client: IKEA
Agency: McCann
Role: Creative Director & Copywriter
Social first-activation. Interactive DOOH
Every terrace is an island, no matter how small.
We turned neglected and underused decks, rooftops, patios and balconies into a social cause, inviting people to report friends and family who weren’t making the most of them.
People nominated their friends on FriendsOfTheTerraces.org, and the “reported” received VR kits to experience the full potential of their outdoor spaces. We then showcased these transformations on interactive digital billboards.
