“Families”
Client: Coca-Cola
Agency: McCann Madrid
Scope: European Campaign, TV & Social
Role: Creative Director, Concept, Script, Treatment & Execution
This campaign uses humour to explore and celebrate modern family diversity, inviting parents to see the world through their children’s innocent eyes.
We also created a social documentary featuring real unconventional families, challenging outdated ideas of what a family looks like. It rolled out across Europe, generating strong earned media and sparking conversation among LGBTQ+ and single-parent communities.
