Danielle
Client: Spanish Xmas Lottery.
Short movie. Movie Posters. Website. Digital activation. Experiential. Influencers content.
“Global Trending Topic 2017.”
“Ad of the Day” by Adweek.
Christmas is that beautiful time of year when all TV ads turn into fairy tales by the magic of imagination–and a generous budget. With this in mind, we invented and wrote a 20-minute film that describes a love story between an Alien and a Human, in which a lottery ticket forever binds them together and marks their destiny, directed by Oscar-winning director Alejandro Amenábar. It premiered with strange sci-fi events and phenomena that we spread on the News and Social Media, taking place in the actual locations of Madrid where the story happens, and a “dating” website that matched people with the same lottery number.
Case Study:
Short Film:
Prints:
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