“Distances”
A campaign designed to bring families closer
Client: Coca-Cola
Agency: McCann Erickson Madrid
Role: Creative Director & Copywriter, Shoot Direction, Concept, Scripts.
From the moment they’re born, kids start drifting away from their parents. It’s just part of life, there’s not much you can do about it. But mums and dads know what brings them back.
A good home-cooked meal always helps. And so does a Coca-Cola. We also set out to prove it with a little social experiment. “Bring It On Home to Me” by The Animals added that extra emotional layer.