Corona needed a unified global approach to PR and social for its Sunsets Festival in the UK and Italy. So we created a dreamy, golden-hour visual world and a consistent tone of voice that brought the experience to life across platforms, celebrating spontaneous, feel-good moments of connection.

I led the social rollout, making sure everything felt cohesive, sunset-y and on-brand. I was also on-site, capturing the vibes as it happened and turning it into content in real time. The result: over 10,000 attendees at the first UK edition and around 8,000 in Italy.