“Don’t bin it, just flex it”
Client: Google
Agency: Toaster UK
Role: Senior Creative Team, Copy & Concept
Integrated B2B Campaign, Social & Experiential
The UK is the second-largest producer of e-waste globally. Meanwhile, SMEs are stuck in a constant cycle of replacing devices every 3–5 years while trying to hit net-zero targets.
That’s how we found a smarter, more sustainable angle to launch the ChromeOS Flex, Google’s cloud-first operating system: Don’t bin it. Just flex it. An alternative for extending the life of your Macs and PCs without compromising on speed, cost, security, or the planet.
