“Braun Testers Club”
The World’s First Smart IPL
Client: Braun Europe
In-house: Amazon Brand Innovation Lab
Role: Concept & Copywriting
Scope: Social Strategy, UGC, Web Copy, UX/UI
We needed to sell the new Braun Smart IPL device. At £800, though, people hesitated. So we created the Braun Tester Club inviting 25 consumers with different skin tones and hair types to try it at home, free of charge, for eight weeks.
They documented what it was really like: the good, the bad, the visible progress. Nothing was scripted. Their candid stories turned them into genuine influencers. Because nothing builds trust like seeing it work for someone like you.
Impact
+128% increase in IPL category browsing
+13% uplift in search demand
+22% sales growth during campaign period
15,900 applicants across 5 European countries
25 selected testers activated
17,000 vouchers redeemed
Impact
+128% increase in IPL category browsing
+13% uplift in search demand
+22% sales growth during campaign period
15,900 applicants across 5 European countries
25 selected testers activated
17,000 vouchers redeemed