“Braun Testers Club”
Building trust through real user experiences at scale
The World’s First Smart IPL
Client: Braun Europe
In-house: Amazon Brand Innovation Lab
Role: Concept, CX & Copywriting
Scope: Social Strategy, UGC, Web Copy, UX/UI
We needed to sell the new Braun Smart IPL device. But at £800, people hesitated. So we created the Braun Tester Club and invited 25 people with different skin tones and hair types to try it at home, for free, for eight weeks.
We asked them to document the experience: the good, the bad, the visible progress. Nothing was scripted. Their honest stories turned them into genuine influencers. Because nothing builds trust like seeing it work for someone like you.
