Allegra Pit Stop
Client: Allegra
Agency (execution): Edelman
Role: Idea & winning concept
Live broadcast second-screen
reaction game, social-first
Allegra promises fast allergy relief with zero brain fog. So we tested it where sharpness is everything: The pit lane.
During live Indy 500 pit stops, fans had seconds to spot and scan codes printed on the pit crew’s suits of the No. 26 Allegra Honda, driven, fittingly, by allergy sufferer Marcus Ericsson.
Alert zone? You win. Drowsy zone? Prize gone.
