Allegra wanted to bring its promise (fast allergy relief with zero brain fog) to life in culture. And what better place to test sharpness than the pit stops?
During the live broadcast of the Indianapolis 500, fans had just seconds to shop and unlock real-time prizes by spotting and scanning codes printed on the pit crew uniforms of the No. 28 Allegra Honda, driven, fittingly, by allergy sufferer Marcus Ericsson.
Sharp wins. Drowsy loses.
